It’s official – we’re repeat winners!
We’re so honoured to have won the Excellence in Retail Marketing Award for the second straight year. In a tough group with 10 finalists, we’re so thrilled to have come out on top! Our winning campaign, “Cutting Through The Competition”, focused on what we did to promote our ZWILLING J.A. Henckels Fall 2018 sale.
Thanks so much to the @RetailCouncil for awarding us with the Excellence in Retail Marketing Award for the 2nd straight year! We are honoured and thrilled!! 🥳💜 #STORE2019 #RCC pic.twitter.com/SxLc6ADMpV
— Kitchen Stuff Plus (@KSPStuff) May 30, 2019
To promote our Henckels Sale, we wanted to deliver the best best possible prices and unique promotions to the right audience. Known for quality, Henckels has earned a strong reputation for its aesthetic appeal and durability. We wanted to make this exciting brand affordable and accessible to more people. Along with securing some fantastic promotions, we brought the brand to life through our in-house creative, including photos, videos and social media content.
Another element of the campaign we loved was making it interactive. To do this, we invited staff as well as local bloggers and influencers to experience Henckels in person. Our staff and brand ambassadors spent the day cooking and learning about Henckels, sharing their favourite moments along the way. This meant that truly authentic opinions and content could be shared via social media, to help get more perspectives on what it’s like to cook with ZWILLING.
We’re so happy that this was a successful venture! As repeat winners, the pressure is officially on! We look forward to raising the bar for the next Excellence in Retail Awards gala. ☺️
Celebrating the very best with Excellence in Retail Awards
Ben Mulroney hosted the award ceremony, that saw fifteen awards given out on Tuesday evening in Toronto. The gala takes place during the Retail Council of Canada’s STORE conference, which showcases the very best in retail innovation. Along with the awards, 17 academic scholarships were presented and three awards of distinction, including lifetime achievement.
Learn more about all the winning campaigns and initiatives here.
